Built for HBAs and Their Events
Blueprint Demo App · Try it free

The All-in-One App
to Elevate Your
Parade of Homes

ParadeSmart is the only purpose-built platform for HBA Parade of Homes and Home Tours. Trusted by 50+ associations. Take control and streamline your next event.

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50+
HBAs Nationwide
13+
Years in Service
100%
of Your Revenue Retained

Trusted by 50+ HBAs and Events across the U.S. and Canada — Here are a Few

What is ParadeSmart?

Purpose-built for
HBA Parade events

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ParadeSmart is the all-in-one event platform built exclusively for Home Builders Associations. It combines digital ticketing, interactive GPS maps, builder profiles, People's Choice voting, sponsor advertising, and analytics — in a single custom-branded app and website. Your association keeps 100% of revenue.

Unlike generic event platforms adapted for parades, ParadeSmart was designed from the ground up for the HBA parade workflow. We have been the technology partner for some of the most attended Parade of Homes events in the country since 2012 — longer than any other purpose-built parade platform in operation.

50K+
Attendees at flagship parade
448K
Ticket scans, single event
46%
Digital ticket adoption
2012
Year founded
The App Experience

Everything attendees need
in one place

Browse homes, navigate to any address, vote for People's Choice, and manage their parade day — all inside your custom-branded app.

ParadeSmart app — homes list view

Homes List

ParadeSmart app — People's Choice voting

People's Choice Voting

ParadeSmart app — interactive map

Interactive Map

The Financial Difference

Your parade revenue
stays yours

ParadeSmart charges one flat annual fee. Not a percentage. Not a per-ticket cut. Every dollar from ticket sales and sponsor advertising goes directly to your HBA.

100% of ticket revenue retained

Sell tickets in-app, on your website, or at the door. Every dollar goes directly to your HBA — not to a platform taking 3–6% off the top.

100% of advertising revenue retained

Sell sponsor placements and collect every cent. You control pricing, placement, and revenue.

One flat annual fee — no surprises

A single predictable cost for the full platform, regardless of how many tickets you sell or how large your parade grows.

100%

of ticket & ad revenue
stays with your HBA

Event Suite

Everything your
parade needs

Built specifically for HBA parades — not adapted from a generic event tool. Every feature was designed around the real workflow of a Parade of Homes coordinator.

01

Digital Ticketing

In-app and website ticket purchasing. Attendees scan at the door on any smartphone — no dedicated hardware. Or paper. Your choice.

02

Interactive Maps & GPS Routing

Attendees plan their route and navigate to any home in any order. No more phone calls asking for directions.

03

Builder Profiles & Exposure

Rich profiles with photos, floor plans, pricing, subcontractors, and links. Builders see exactly how many visitors viewed their home.

04

People's Choice Voting

Voting in as many categories as you want. Keeps attendees engaged and visiting more homes before casting their ballot.

05

Analytics & Reporting

Attendance, ticket sales by day and hour, scan counts per home, demographics, and email opt-ins — all exportable for your board and sponsors.

06

Sponsor Advertising

Built-in ad placement for your app and website. You control placement, pricing, and keep 100% of ad revenue.

07

Custom Parade Website

Your branded website with unlimited pages — home listings, builder profiles, sponsor pages, news — managed alongside your app.

08

Virtual Tours

Extend your parade beyond event day. Attendees tour homes online through the end of the year — builders get continued exposure.

09

Full Event Control

Manage dates, ticketing, voting, map visibility, and ads from one dashboard. Changes appear live across the app and website immediately.

The Attendee Experience

They'll talk about
your parade
all year long

From browsing homes at home to navigating between builds to photographing the kitchen they'd redesign — every moment of the parade experience lives inside your branded app.

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ParadeSmart analytics dashboard
Proven Results

Data that proves
your parade's value

50K+
Attendees at the Southern Utah Parade of Homes

Grown from ~28,000 in 2013 — a 43%+ increase over our 13-year partnership.

448K
Ticket scans in a single parade event

An average of 9+ home visits per ticket — proof that the app drives deeper attendee engagement.

46%
Digital ticket adoption at a flagship parade

Nearly half of all tickets sold online directly in the ParadeSmart app.

See the full story
Event Day Made Simple

Paper or digital — your call.
Either way, it just works.

Sell tickets in-app, on your website, or at the door. Volunteers scan on any smartphone. No dedicated scanners, no complicated setup, no parade-day panic.

See How Ticketing Works
The ParadeSmart Platform

More than
an event app

Parade of Homes

Blueprint

The official ParadeSmart demo app. Tour the full platform experience before committing — see exactly what your attendees, builders, and coordinators will use.

Builders — Coming Soon

Next Level Builders

HBAs already answer "How do I become a builder?" with no good answer. Next Level gives your association a branded course platform for aspiring builders, homeowners, and the community.

Learn More
Member Commerce — Coming Soon

Bid Board

A members-only project bidding platform for HBA General Contractors and Subcontractors. Post a project. Receive vetted bids from fellow HBA members. Done.

Learn More
Dependable Support

We're here before,
during, and after

We get it — your hands are full. Running a successful parade is no small thing, and a tech failure on event day is the last thing you need. Our support team is energetic, close-knit, and genuinely invested in your parade going well.

"Utah Valley Parade of Homes calls ParadeSmart's support staff top-notch."

— Utah Valley Parade of Homes
Contact our team
What HBA Leaders Say

HBAs that chose ParadeSmart
— and never looked back

It was a no-brainer to continue using ParadeSmart. I can't tell you how nice it is to know we have a dependable app and website, and a beautiful one at that. Our builders are happy, the public enjoys the user-friendly functionality, and it really has been one of the best decisions we could make for our parade.
The team at ParadeSmart are great to work with. They created a professional app that looks good and performs well, personalized to our parade. The support from their team was outstanding throughout development and during the event. I recommend ParadeSmart to everyone.
The absolute best decision we ever made. It seems to give us more credibility as a home show than we ever had before. We can't compete money-wise with the large HBAs but we can at least look like them.
The ParadeSmart Difference

Your parade deserves
technology built for it

Generic event platforms were never designed for a Parade of Homes. ParadeSmart was built for exactly this — the numbered homes, the parade route, the builder profiles, the People's Choice vote. Every feature exists because an HBA needed it.

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Common Questions

Questions EOs ask
before requesting a demo

Can't find what you need? The full Help Center has answers for coordinators, builders, and attendees.

View all FAQs
ParadeSmart is the all-in-one event platform built exclusively for Home Builders Associations running Parade of Homes events. It combines digital ticketing, GPS maps, builder profiles, People's Choice voting, sponsor advertising, and analytics in a single custom-branded app and website — so your HBA keeps 100% of revenue.
ParadeSmart charges a single annual flat fee. We never take a percentage of ticket or advertising revenue. At $25 per ticket for 40,000 attendees, the difference vs. platforms like Eventbrite (3–6%) is $30,000–$60,000 staying in your association every year.
More than 50 Home Builders Associations across the United States and Canada — ranging from 5-home shows to 70+ home events. ParadeSmart has been in continuous operation since 2012 and has been the technology partner for the Southern Utah Parade of Homes since 2013.
New clients fill out three setup forms — New Event, Website Content, and Ticketing — and our team configures everything. You receive login credentials for the Web Manager where you add builders, homes, and tickets. Most HBAs are fully configured and ready to preview within days.
"We can't compete money-wise with the large HBAs but we can at least look like them." — Iron County Festival of Homes. ParadeSmart is used by events from 5 homes to 70+ homes. The professional experience is the same regardless of size.
Already a Client?

The ParadeSmart Help Center

Step-by-step guides and answers for every part of your parade setup and event day.

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Know an HBA that needs ParadeSmart?

Refer a new client and earn 5 free home credits on your next parade invoice — automatically applied once they sign and host their first event.

Referral Program
Stay in the Loop

Parade of Homes tips,
delivered monthly

Coordinator-tested advice on ticketing, maps, voting, and what actually goes wrong on event day. Real results from HBAs across the country. One email a month — worth opening.

  • Parade planning tips from 50+ HBAs
  • HBA success stories and real data
  • Platform updates in plain language

Free to subscribe. One email a month. Unsubscribe any time.

Ready to See It Live?

Request a demo —
we'd love to show
you around

Reach out today to discover how ParadeSmart can transform your next Parade of Homes event. Real people. Real help. No pressure.

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Or email us: support@paradesmart.com