Essential Website Content for a Successful Parade of Homes
What every parade website should include to inform, inspire, and engage visitors
A well-organized, informative website sets the tone for your entire Parade of Homes event. It answers common questions, showcases the homes, and helps attendees plan their visit with confidence. Whether you’re building a new site or updating an existing one, here are the key pages and features every successful parade website should include.
Homepage: Your First Impression
Your homepage is the hub for quick info and event promotion. Make it visually appealing and include:
- Event dates and hours
- A link to buy tickets
- Photos of featured homes
- A short summary of what to expect, such as in-person tours, virtual tours, or awards
Tip: Add a call-to-action at the top for tickets or virtual access to immediately grab visitor attention.
Homes Page: Showcase Every Home
The homes page should at the very least list all participating homes with photos, builder name, and home number/name. When using ParadeSmart, these pages are generated automatically based on what’s entered into your manager.
Visitors expect:
- High-quality photos
- Builder names and bios
- Home features or highlights
- Location details
Make sure each home can be clicked into for a full detail page.
Maps: Make Navigation Easy
An easy-to-use map helps visitors plan their route and avoid confusion. ParadeSmart provides interactive digital maps based on GPS coordinates entered in the home setup.
You can also offer:
- A downloadable PDF map for those who want to print or save it
- Notes about neighborhoods that may not appear accurately in digital maps
- Tips for locating homes in new developments
Ticket Information: Make It Clear
If your event includes tickets, provide a full page with:
- Ticket types and pricing
- Let your attendees know if you’re selling physical tickets or e-tickets
- If you’re selling physical tickets, where will they go to buy them?
- Sales dates and deadlines
- Purchase links
- Information on how guests will receive their tickets
- What to do if someone needs help with their order
Keeping this information front and center prevents confusion and reduces support requests.
General Info & Rules: Set Expectations Early
Every parade has different expectations. Use this section to spell out what visitors need to know. For example:
- Are shoes or socks required inside homes?
- Is the event stroller-friendly?
- Are pets allowed? What about service animals?
- What are the hours and parking options?
- Include answers to frequently asked questions
When expectations are clear, it’s easier for volunteers and builders to kindly enforce them.
Contact Information: Offer Easy Support
A contact page ensures visitors know where to go if they need help. Include:
- A support email link
- A phone number if you offer day-of assistance
- Social media links for real-time updates
Optional Extras That Add Big Value
Depending on your event, these pages can help boost engagement and support local partners:
- A restaurant page with food options or discounts
- An awards or voting page showing categories and winners
- A sponsor page with clickable logos or descriptions
These additions turn your website into a helpful, all-in-one guide for attendees.
Need help organizing your content or building your parade website?
Our team at ParadeSmart is here to help with quick turnaround and support. Email support@paradesmart.com to get started.
Check out the St. George Area’s Parade of Homes website for yourself! Click this link, or the image below!
