How Builders Can Maximize Exposure with Your Parade of Homes App

Your parade app isn’t just for attendees. It’s a powerful tool for builders too.

Participating in a Parade of Homes is a major investment of time and effort for builders. From staging and signage to staff and marketing, a lot goes into showing off your work. That’s why we designed the ParadeSmart app to support builders at every step. It is built to enhance your presence, not just deliver a great visitor experience.

Here are the key ways you can use the app to increase your exposure, connect with visitors, and turn tour traffic into long-term leads.

Showcase Your Brand Inside the App

Each builder has a profile that appears to every app user. This is your space to:

• Add your logo and contact information
• Share a short bio or introduction
• Link to your website and social media pages
• Display the homes you are featured in

Think of it as a digital business card that lives in the app for the entire event.

Upload Photos, Details, and Video Tours of Your Homes

Make the most of your listing by adding:

• A photo gallery for each home
• Specs like square footage, price, and key features
• Optional video or virtual tours if your parade includes them

This gives attendees a reason to return to your listing even after they have left the home.

Collect Leads Through Ticket Scanning

Each time a ticket is scanned at your home, you gain access to that visitor’s data if they opt in. Inside the ParadeSmart backend, you can view:

• Names and emails
• Daily visitor counts
• A list of scanned entries for follow-up

This gives you real contacts instead of just foot traffic.

Use the App to Scan or Sell Tickets (Optional)

Builders who assist with ticketing can:

• Use their phones to scan visitor tickets
• Sell digital or printed tickets directly in the app if the HBA allows
• Access a scan log that shows ticket entries by day
  

These tools help builders support the event while staying organized and efficient.

Access Admin Tools and Reports

Builder logins provide access to additional tools through the app’s menu. With these features, you can:

• View scan activity
• Track ticket scan status such as pending, successful, or error
• Look up ticket information for verification

This makes it easier to stay informed during the parade without needing printed records.

Bonus Tip:

To make a strong impression on attendees:

• Upload a high-quality logo and image
• Ensure contact details and website links are up-to-date
• Write clear and engaging descriptions for your homes

Many attendees return to the app after the event to look up homes they liked. Keeping your profile fresh helps you stand out.