Stronger Together: How Sister Parades Can Expand Your Audience and Boost Engagement

Share Visitors, Amplify Exposure, and Strengthen Regional Collaboration

Try one of ParadeSmart’s newest features: the Sister Parade of Homes setup. It’s a great way for nearby HBAs to collaborate while still running separate events. Each parade keeps its own identity, branding, and app, but shares one key feature: a ticket that allows attendees to visit more than one parade.

Whether you are coordinating with one other HBA or partnering with multiple regions, this setup helps everyone involved. Attendees get more value from their ticket. Builders gain exposure to a wider audience. HBAs benefit from combined marketing efforts and stronger turnout.

What Is a Sister Parade of Homes?

A sister parade setup allows two parades in nearby areas to offer a shared ticket option. Each parade still runs independently and manages its own content, but participants who purchase a combo ticket gain access to all participating events.

How It Works:

• Each parade uses its own app and dashboard. You keep full control over your homes, content, and ticket types.
• A shared ticket type is created. This special ticket gives access to both participating parades. Incentivize visitors with a discount!
• Visitors can register the combined ticket in each parade’s app and use it for entry at both events.
• Each parade will receive analytics and reports from the shared tickets.
• Marketing can be combined. Parades can promote each other, run cross-region campaigns, and highlight the joint ticket on their websites or print materials.

Why Sister Parades Make Sense

• Attract more out-of-town visitors. Many attendees are willing to travel for multiple events when the timeline is right.
• Grow your reach without extra work. Builders and sponsors get more visibility by participating in events across multiple markets.
• Build community between HBAs. Rather than competing, sister parades support one another and grow their collective impact.
• Offer better value for attendees. A combo ticket encourages buyers to visit more homes and spend more time engaging with the parade experience.

Interested in Setting Up Sister Parade Events?

If you are planning a parade and know of other HBAs in your region with similar dates, this is a great opportunity to collaborate. Our team can help you create a shared ticket type, and set up the connection between apps.

Even better, invite an event that hasn’t used ParadeSmart before using our referral program and you get 5 free homes, and they get 10% off EVERYTHING for their first event! It’s a win-win for everyone!

Email support@paradesmart.com and we’ll help you get started.