Straightforward pricing for your Parade of Homes
ParadeSmart is priced around three things: whether you sell tickets through the app, how many in-person homes are in your event, and whether you add any virtual only homes. Below is our standard pricing so you know roughly what to expect — for an exact number, reach out and we'll put together an estimate for your event.
Contact ParadeSmart for an estimate. The figures on this page are our standard pricing and are meant as a general guide, not a final quote.
They don't include any volume discounts or promotional pricing — reach out to support@paradesmart.com or request a demo and we'll confirm the right number for your event.
Three things set your price
Will you sell tickets through the app?
Your package sets the rate for every in-person home: $300 per home with ticketing, $150 per home without. It's one package per event, so ticketed and non-ticketed homes can't be mixed in the same event. You can switch from year to year.
How many in-person homes are in your event?
The package rate is multiplied by your final home count. It's common for that number to shift in the weeks before the event. Your cost adjusts to match, so you're never billed for homes you didn't end up including.
Will any homes be virtual only?
Homes without a physical location to visit can be listed as Virtual Only Homes at $110 each, alongside either package. An event can also be entirely virtual: just the base fee plus $110 per virtual home.
Build your event in three steps
Every event starts with the base fee
Setup, update & app submission
Covers building your branded event, loading and updating it, and submitting your app to the App Store and Google Play. Charged once per event and once per branded app, each year.
Choose one package for your in-person homes
One package per event. Ticketed and non-ticketed homes can't be mixed in the same event, but you can change packages from year to year.
App and/or Website — Without Ticketing
Custom app (iOS & Android), no ticketing solution included.
Ideal for parades and scattered-site home tours that want a branded, customized experience without selling tickets through the app. Attendees find the event by searching its name in the app stores.
- Listing on the event website, iPhone app, and Android app
- Maps and turn-by-turn driving directions
- Embeddable 360° / VR home tours where available
- Links to videos for streaming
- In-app banner ad management — keep 100% of ad revenue
- Back-office management for organizers to update event details
- Home builder information, ratings & reviews, unlimited photos per home
- Event data hosted for at least one year, with archives available on request
- Add custom menu items & pages, e.g. for sponsors
- Organize photos and notes by home, right in the app
App and/or Website + Ticketing
Custom app (iOS & Android) with a full digital ticketing solution.
Built for parades and scattered-site home tours that want a branded, personalized experience and want to sell and scan tickets through the app. Attendees find the event by searching its name in the app stores.
Everything in Without Ticketing, plus:
- Ticket scanning at the door and multiple ticket types (complimentary, general admission, etc.)
- Real-time visitor dashboard, with individual login accounts for each builder
- Keep 100% of ticket revenue; accept credit cards for ticket sales at the door
Adds a ticket sales page where attendees can buy tickets online and enter demographic details at checkout; tickets are emailed for easy at-home printing. Requires the HBA's own Stripe or Authorize.Net account for processing.
Add Virtual Only Homes
Works with either package, or on its own for an all-virtual event.
Virtual Only Homes
For homes attendees explore online rather than in person, such as a home that's out of the tour area or not open for walkthroughs. Each one gets a full listing in your app and on your website.
Included with each virtual home
- Listing on the event website, iPhone app, and Android app
- Home builder information and home details
- Unlimited photos
- Embedded 360° or virtual home tour, when available
- Links to videos for streaming
- Organizer access to add and update listing information
- Event content hosted for at least one year, with archived data available upon request
Not included
- A physical address or location
- A map pin
- Driving directions
- Placement on a tour route
Example
An event with 20 in-person homes on the ticketing package and 5 Virtual Only Homes: $999 + (20 × $300) + (5 × $110) = $7,549, before hosting and any add-ons.
*Per-home pricing is based on your final confirmed home count — see payment terms below for how mid-season adjustments are handled. Managed website hosting is a single fee that covers both the app and the website.
Add-on services
A la carte options for HBAs that want a new website design, custom development, or want to add ParadeSmart's home catalog or ticketing to a site they already have.
An updated, mobile-friendly parade website design, built off the same database as the app so information is entered once. Includes People's Choice voting, parade archives, online banner ads, and online ticket sales.
Update an older website design to meet your current user experience and event needs.
Tailor the standard product to your specific needs, or have us engineer something unique to your event.
Add ParadeSmart's home catalog to your existing website via a subdomain or iframe. One-time setup fee.
Connect ticket purchasing — tied to your app's ticketing and event dashboard — to your existing website. One-time setup fee.
The home listing catalog and website ticketing setup together, added to your existing site in one project.
Set up a ticket scanner kiosk for automated event-entry scanning. Per-event setup fee.
Combined-event ticketing for two aligned events sharing one ticket type. Per-event setup fee.
Payment terms
ParadeSmart requires 50% down to begin work on your event and project. The remaining 50% is billed upon completion of the event.
If the number of homes in your event changes, your final cost is adjusted accordingly — it's very common for events to adjust their home total in the last couple of weeks leading up to the event, and we don't charge for anything that wasn't used.
Questions about
pricing
Let's talk about your event
Number of homes, ticketing or not, virtual homes, add-ons — send us the details and we'll put together a real estimate, discounts included where they apply.